
Hi, I'm Jennifer.
By training, I’m a biomedical engineer and research scientist. But at heart? I’m someone who lights up at the idea of planning a great party.
The spark for event planning has been with me for as long as I can remember — from student council days in high school, college, all the way through grad school. I always found myself volunteering for anything that involved organizing, decorating, hosting, and celebrating.
(Probably had a little too much fun planning events when I should have been in the lab...)
Over the years, I’ve realized how much joy it brings me to help people create meaningful moments — whether it's a birthday dinner, a wedding, or a team celebration. I genuinely enjoy seeing people connect, reconnect, and feel truly present.
That’s why I started Joysmith & Co. — an events company built around the idea of crafting happiness, one celebration at a time.
Welcome to my world. I’m so glad you’re here — and I can’t wait to meet you!
More about me
A multi-cultural lens:
Growing up, I split my time between China and United States, giving me an unique perspective in both cultures, as well as a openness to different cultures around the world. If you are looking to incorporate special traditions into your celebrations, I am a big proponent for curating thoughtful details that honor you and your heritage. Whether it's a tea ceremony, a ritual, a playful act by the groomsmen, or a night of performances, I am down to learn and deliver!
Vibe leader:
At any event, it is crucial to be able to monitor the energy in the room and get everyone engaged. When I am not coordinating events, I am usually the first ones to jump on the dance floor, to volunteer for a game. I'm the one urging people off their chairs to join the festivities. When I see someone hanging by themselves, I make a point check in and offer a friendly face, so no one feels left out of disconnected. Creating a welcoming, joyful atmosphere is just part of who I am, whether on or off the clock.
Textbook ENFJ personality:
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I’m a natural people person, which means I genuinely enjoy making sure everyone feels seen, supported, and taken care of.
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I thrive on big-picture vision, tiny details, and backup plans — organizing timelines and logistics, solving problems before you even notice them, all while keeping your overall story and vibe in mind.
- And above all, I lead with heart and intuition — which helps me create events that don’t just “run smoothly”, but feel intentional, warm, and you.
If you're looking for a partner who will cheer you on, think three steps ahead, and handle the behind-the-scenes like a pro — let's get started!


Weddings
From month-of coordination to expert consultations, I’m here to make your big day beautifully seamless. Whether you're knee-deep in planning or just need help pulling it all together, we’ll make sure you can be fully present for the moments that matter most.
Let's chat!
Tell us about your vision
Servicing SF and Bay Area, CA.
Now booking 2025 (special discount available) & 2026.
Let us help you:- Turn ideas into a comprehensive plan
- Manage every logistical detail
- Ensure seamless execution
- Create a stress-free process, so you can enjoy your day as a VIP guest!
We would be honored to partner with you for your special celebration!
Fill out this form to begin the conversation!
Contact us to get started
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